Built for coaches, agencies & course creators
Your AI setter turns Instagram DMs into booked calls.
SetterLive replies to every Instagram, WhatsApp, and Messenger DM in your voice, qualifies the lead, and puts the call on your calendar — 24/7, so nothing goes cold overnight.
“Booked calls doubled in the first month.” — Jordan Blake, Online Coach
One engine. Four verticals.
Scroll to watch it qualify a lead.
Same operator, different script. Switch verticals to see the questions and objections change — booking, follow-up, and logging stay identical underneath.
Online Coaches
Fitness, business, mindset, life coaching — the qualification questions your best conversion month already proved out, running on every lead.
Online Coaches
jess.miller
Instagram · DM
Reach out
Replies before the notification badge updates.
The instant a lead comments, DMs, or messages the page, SetterLive sends the first reply — in the business owner's voice, using this vertical's script.
keep scrolling to advance
See it in action
One AI setter, tuned to every business.
Watch SetterLive qualify leads differently for fitness coaches, agencies, schools, wellness practitioners, and ecommerce brands — then book the call, in each business’s own voice.
Aleadcommentsonyourreelatnine.Messagesyourpagemid-session.DMsyouragencyatmidnight,timezoneunknown.Howevertheyfindyou,theclockstartsthesecondtheyhitsend—andeveryhouryoudon'treply,theoddstheybookwithwhoeveransweredfirstclimb.
SetterLive never lets that clock run out.
Product
Everything a setter does, configured — not coded.
Correct the script in plain English
Type a correction and the AI Editor patches the live script — guarded so it can't drop a required step, or be tricked by something a lead types.
✓ script patched — live in this thread
Always on
Replies at 11pm the same as 11am — no shift schedule.
Sanctioned, not scraped
Built on the official Meta Business Partner track.
One inbox, three channels
Instagram, WhatsApp, and Messenger in a single thread view.
Follow-up, not silence
Nudges a quiet lead automatically, tuned from real usage.
Your calendar, your model, your CRM
Calendly, Cal.com, iClosed, or GoHighLevel for booking. OpenAI or Claude behind the scenes — swappable, not welded in, so a BAA-eligible provider is a config change for wellness-practitioner tenants.
Replies in your own voice
Bring your own ElevenLabs key and replies can go out as voice notes that sound like you.
Get started
Live in minutes, not a sprint.
Connect your channels
Link Instagram, WhatsApp, and Messenger through the official Meta Business Partner flow.
Set the script, in your voice
Pick a niche template or write your own qualification flow — edit it in plain English any time.
Go live
SetterLive starts replying immediately. Watch it work from the same inbox you already use.
Why not just use what you have
Built to not need your CRM's bundled AI.
AI bundled into your CRM
e.g. your CRM's native AI employee
- Only works if you're already paying for that CRM
- One-size conversation settings
- Migrating later means rebuilding the funnel
SetterLive
one engine, four verticals
- Works standalone or inside GoHighLevel — never required
- A real script per niche, not one prompt for everyone
- Plain-English edits via the AI Editor
- Sanctioned Meta API access from day one
Single-niche DM bots
e.g. fitness-only setters
- Sharp script for one business line
- Nothing for your agency, course, or practice
- Switch niches, switch tools
Customers
People who stopped losing DMs overnight.
“It replies faster than I ever could at 10pm, and it actually sounds like me. Booked calls doubled in the first month.”
Jordan Blake
Online Coach
“We run DMs across three team members and it was chaos. SetterLive qualifies before it ever hits a human, so we only jump in for warm leads.”
Priya Anand
Founder, Anand Media Agency
“My course launches used to mean three sleepless nights answering the same five questions. Now it's handled before I wake up.”
Chris Dunmore
Course Creator
“The tone stayed exactly right for a therapy practice — warm, careful, never pushy. Clients don't even realize it's automated.”
Dr. Lena Ford
Licensed Therapist
“Setup took an afternoon. Two weeks later it had booked more discovery calls than my last hire did in a month.”
Marcus Ihe
Agency Owner
“I was skeptical about handing off DMs, but the AI Editor makes it easy to correct in plain English. It never feels out of my control.”
Sofia Petrov
Fitness Coach
Same lead, two outcomes
What changes when SetterLive answers first.
Same lead either way. The difference is whether someone replies fast, sounds like you, keeps chatting, and books the call — before the lead loses interest.
riya.fits
Instagram · DM
Patch bay
Everything connected. Nothing required.
From the calendar you already run to the long tail Zapier and Make cover — plug in what you use, skip what you don't.
Calendly
Booking
Cal.com
Booking
iClosed
Booking
GoHighLevel
Booking · optional
Zapier
Automation
Make
Automation
REST API
Automation
SetterLive vs. a human setter
A day in the DMs.
A human setter covers a shift. SetterLive covers the inbox — every hour a lead might message.
See pricingROI calculator
See what a faster reply is worth.
Estimates based on a 15% human reply-to-call rate vs. 40% for SetterLive, at a 25% close rate.
Extra revenue / mo
+$93,750
Setter cost saved / mo
$1,901
Illustrative estimate, not a guarantee — actual results vary by niche, offer, and follow-up.
FAQ
Questions coaches, agencies, and practices actually ask.
01Do I need GoHighLevel to use SetterLive?
No. SetterLive runs standalone with your own calendar and CRM — it's never a requirement, unlike tools built as a CRM add-on.
02Which channels does SetterLive support?
Instagram DMs (including comment-to-DM), WhatsApp Business, and Facebook Messenger — all through sanctioned Meta API access, not scraping.
03Can I edit the qualification script myself?
Yes, two ways: edit the structured script directly, or describe the change in plain English to the AI Editor and it patches the live script — guarded so it can't drop a required step.
04Is this safe for wellness-related conversations?
SetterLive schedules intake calls for wellness practitioners — it never gives clinical or therapeutic advice, and hands off to a human the moment a conversation needs one. Before scaled use, wellness-practitioner traffic routes to a BAA-eligible provider tier.
05What happens if the operator gets a conversation wrong?
Anything outside the script's confidence bounds hands off to you. You can review any thread and jump in manually at any point.
06Which calendar tools does booking support?
Calendly at launch, with more calendar integrations on the roadmap — or skip a calendar entirely and SetterLive sends a booking link instead.
07Can replies go out as voice notes?
Yes — connect your own ElevenLabs API key, choose or clone a voice, and SetterLive can send replies as voice notes on channels that support them, in the same script and persona as your text replies.
Stop losing leads to slow replies.
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