For Ecommerce & DTC Brands
Answer “does this come in my size?” before they check a competitor.
SetterLive answers product questions in your Instagram and Messenger DMs the moment they're asked, so hesitant buyers get a real answer instead of silence — and a nudge toward checkout when they're ready.
Works alongside your existing store — checkout stays exactly where it is.
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Quick answer
SetterLive answers product questions — sizing, materials, shipping — in Instagram and Messenger DMs using your real catalog, and routes ready buyers straight to checkout.
Without vs. with
What changes once SetterLive is answering.
A sizing or fit question goes unanswered and the shopper closes the tab.
It's answered instantly, before the shopper moves on to another store.
Your team does customer service instead of driving new sales.
Repeat product questions get handled automatically, freeing your team for what needs a human.
DM inquiries have no record, so nobody knows who almost bought.
Every conversation and outcome is logged, showing exactly who was close to purchasing.
High-intent DMs get the same treatment as spam and comments.
Genuine buyer questions get a fast, specific reply — every time.
How it works
Three steps, no code required.
Connect Instagram and Messenger
Where shoppers already DM you about products.
Load your product details
Sizing, materials, shipping, returns — whatever your team already answers.
Let it answer and route to checkout
Resolved questions get a direct link; open questions still get flagged for your team.
Built in
Everything the role needs, none of the overhead.
Answers product questions accurately
Sizing, materials, shipping — trained on your actual product details.
Reads real buying intent
Distinguishes a shopper close to buying from a casual comment.
Follows up on abandoned questions
A shopper who goes quiet mid-question gets one thoughtful check-in.
Tracks every DM's outcome
See who was answered, who was sent to checkout, and who needs a human.
Escalates what it should
Complaints, returns, and edge cases get flagged to your team instead of guessed at.
Covers Instagram and Messenger together
One operator for both, in the same consistent voice.
Qualification
What SetterLive asks ecommerce and DTC brands' leads.
These are starting points — every question is editable in plain English to match exactly how you'd qualify a lead yourself.
- 01
What product are you asking about?
- 02
Is there anything specific holding you back from ordering?
- 03
Do you know your size, or would sizing guidance help?
- 04
Are you shopping for yourself or as a gift?
Why ecommerce DMs need real answers, not just automation
Product DMs are usually a shopper one question away from buying — a sizing question, a shipping timeline, “does this come in black.” Left unanswered, that shopper often buys from whoever answers first, and it isn't always your brand. SetterLive answers using your actual product catalog and policies, not generic responses.
It's not built to replace customer service for complaints or returns — those get flagged to your team. It's built for the pre-purchase moment: answering the question standing between a DM and a completed order.
Pricing
Every plan unlocks the entire platform.
Plans start at $29/mo. The only difference between tiers is how many AI messages you need each month.
See full pricingFAQ
Questions ecommerce and DTC brands ask
01Does this replace my customer service team?
No — it handles pre-purchase product questions and escalates complaints, returns, and anything sensitive to your team.
02Can it recommend products based on what someone asks?
It can point to relevant products from your catalog if you've provided the details; it won't invent items that don't exist.
03Does it complete the purchase for the customer?
No — it sends them to your existing checkout. It doesn't process payments or handle cart-recovery automation.
04What if someone asks about an order they already placed?
Order-specific questions are flagged to your team, since that needs access to real order data.
Ready to let SetterLive qualify your ecommerce and DTC brands leads?
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