Legal
Privacy Policy
Effective September 22, 2026
1. Who we are
SetterLive ("SetterLive", "we", "us", or "our") provides an AI-powered appointment-setting platform that connects to messaging channels such as WhatsApp, Instagram, and Facebook Messenger to help businesses respond to and book leads.
This Privacy Policy explains what information we collect, how we use it, and the choices you have, both for customers who use SetterLive ("Customers") and for the people who message a Customer's connected accounts ("End Users").
2. Information we collect
Account information: name, email address, business name, and password (or OAuth identity) when you sign up for SetterLive.
Channel data: when a Customer connects a WhatsApp Business Account, Instagram professional account, or Facebook Page, we receive and store the account identifiers and access tokens needed to send and receive messages on that Customer's behalf.
Conversation data: messages, attachments, and metadata (timestamps, delivery status) exchanged between End Users and a Customer's connected channels, which our AI processes to draft replies, qualify leads, and schedule appointments.
Lead and CRM data: names, phone numbers, and any other details an End User shares in conversation, which the Customer stores as leads inside SetterLive.
Payment data: when a Customer subscribes to a paid plan, billing is handled by our payment processor (Dodo Payments); we store subscription status and plan tier, not full card numbers.
Usage data: log data, device/browser information, and product analytics collected automatically to keep the service reliable and to improve it.
3. How we use information
To operate the core service: receiving and sending messages, generating AI-drafted replies, qualifying leads, and booking appointments on a Customer's calendar.
To maintain and secure the platform, including detecting abuse, debugging, and preventing fraud.
To communicate with Customers about their account, billing, and product updates.
To improve SetterLive's AI models and features using aggregated or de-identified data where possible.
We do not sell personal information, and we do not use data obtained through Meta Platforms (WhatsApp, Instagram, Messenger) for advertising purposes.
4. Data from Meta Platforms
SetterLive integrates with WhatsApp Business Platform, Instagram, and Messenger APIs provided by Meta. Data received through these integrations ("Platform Data") is used solely to provide and improve the appointment-setting service for the Customer who connected the account — for example, generating a reply, storing a lead, or booking a meeting.
Platform Data is not shared with third parties for their own marketing or advertising purposes, and is not sold. Platform Data is retained only for as long as needed to provide the service or as required by law, and is deleted on request as described in Section 8 below.
5. Sharing and subprocessors
We share information with service providers who help us run SetterLive, under contracts that limit their use of the data to providing the relevant service: Meta (message delivery via WhatsApp/Instagram/Messenger APIs), our database and hosting infrastructure, Resend (transactional email), and Dodo Payments (billing).
We may disclose information if required by law, or to protect the rights, safety, or property of SetterLive, our Customers, or others.
We do not sell personal information to data brokers or third parties.
6. Data retention
We retain account and conversation data for as long as a Customer's account is active, plus a reasonable period afterward to comply with legal, tax, or accounting requirements. Customers can request deletion of their data at any time (see Section 8).
7. Security
We use industry-standard safeguards — encryption in transit, access controls, and least-privilege credentials — to protect the data we hold. No system is perfectly secure, and we encourage Customers to use strong, unique passwords and to keep their access tokens confidential.
8. Your rights and data deletion
Depending on your location, you may have the right to access, correct, export, or delete your personal information, and to object to or restrict certain processing (for example, under GDPR or CCPA).
To request deletion of your account data or any Platform Data associated with your connected WhatsApp, Instagram, or Messenger accounts, email support@setterlive.com from the address associated with your account, or ask an End User's contact to be removed by messaging the same address with the phone number or handle in question. We will confirm and complete deletion requests within 30 days.
9. Children's privacy
SetterLive is intended for business use and is not directed at children. We do not knowingly collect personal information from children under 16.
10. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated effective date.
11. Contact
Questions about this policy can be sent to support@setterlive.com.